Track conversion funnels

A funnel shows how many visitors move through a series of steps, such as landing page → pricing → signup, and where the rest drop off.

Create a funnel

1. Open your website and go to Funnels.
2. Click New Funnel and name it.
3. Add between 2 and 6 steps. Each step is either:
   • Page URL Match: a path, such as /pricing.
   • Custom Event: a custom event, such as signup_completed.
4. Save. The funnel is computed from data you already have.

How steps are counted

• Steps count in order, within one session: a visitor reaches step 3 only after steps 1 and 2.
• A visitor who repeats a step is counted once.
• The conversion rate is the share of visitors who started the funnel and reached the last step.

Read the report

• Flow: each step with how many visitors reached it and how many dropped off. Select a drop-off to see where those visitors went instead: the page they left from, or the next pages they opened.
• What stands out: plain sentences on the biggest drop-off and changes from the previous period.
• Segments: conversion by channel, device and country, to compare who converts.
• Time to convert: how long visitors take from the first step to the last.