Calmstats
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Web analytics that follows the money

See which traffic
actually pays

Calmstats attributes every visit to the revenue it brings in, so you know which channel, campaign and AI assistant sends paying customers.

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Free plan · No cookies · Polar, Stripe, Whop or Shopify

Sample data

Attributed revenue

$54,390+18.2%

Visitors

46,700+12.4%

Conversion

2.38%+0.6%

Sample data. $54,390 attributed revenue from 46,700 visitors, 2.38% conversion, filtered to all sources.

Revenue over time

Every report ends in revenue

Pageviews tell you what happened. Calmstats tells you what it was worth. Try the tiles: they work like the real reports, on sample data.

Online now

0

Track Your Site Visitors In Realtime

Traffic

Peak · Thu · 720 visitors

Top path to purchase

  1. x.com?ref=launch
  2. /blog/launch
  3. /pricing
  4. Payment+$49

38 customers · $1,862 from this path

Signup funnel

Biggest drop: Visits to Signups (75%). Tap a step for detail.

Median time to convert: 2d 4h

Sources

$1,240

revenue from x.com · 44% of total

Scroll depth

63%

AI crawlers

today
  • GPTBotOpenAI · training412Verified
  • ClaudeBotAnthropic · training268n/a
  • PerplexityBotPerplexity · search131Verified

7 suspicious requests kept out of the numbers

Also in every plan

  • GoalsTrack signups, upgrades or any custom event, with conversion rate and revenue per goal.
  • VisitorsCountries, devices, browsers and pages, filterable with one click from any report.
  • Social and XMentions of your site on X and the traffic each post sends.
  • Alerts and digestAn email when traffic drops, goals spike or a payment lands, plus a weekly summary.
  • Shared dashboardsPublish a read-only dashboard for your team, investors or the public.
  • API and MCPComing soonPull your numbers into scripts or ask your AI assistant about them through the MCP server.

From visit to revenue in three steps

  1. Add one script tag

    Paste a 2 KB snippet into your site. Calmstats checks the install for you and starts counting visits, sources and campaigns right away.

  2. Connect your payments

    Link Polar, Stripe, Whop or Shopify and every payment is matched to the visitor and session that led to it, including the first touch and the last.

  3. See what earns

    Revenue, conversion rate and revenue per visitor for every channel, campaign, page and referrer, so you know where to double down.

Stop guessing which marketing works

Every Polar, Stripe, Whop and Shopify payment is matched to the visitor who made it, so each channel, campaign and referrer carries its real revenue, not just its clicks.

Top sources by revenue

Sample data
  • Newsletter · launch_v21,240 visitors$9,860+22.4%
  • Google (Organic)8,730 visitors$7,410+4.1%
  • news.ycombinator.com3,120 visitors$2,040−8.3%
  • Revenue, conversion rate and revenue per visitor for every source
  • First-touch and session attribution side by side
  • Refunds netted out, currencies kept separate

Revenue per visitor

$7.95

from the launch newsletter, against $0.85 from Google

Visitors from AI assistants

2,318

and $6,120 in sales from ChatGPT, Claude, Perplexity and Gemini this month

Respectful by design

Calmstats measures your site without following people around the web.

  • No cookiesA site-scoped ID in local storage, never shared across sites.
  • Do Not TrackHonoured when you turn it on.
  • Your dataNever sold or shared with advertisers.
  • 2 KB scriptGzipped and loaded with defer.
Aacme.com· Last 30 days
Sample data
Visitors
68,420
Revenue
$84,650
Conversion rate
3.24%
Revenue per visitor
$1.24

Revenue per day

Revenue by channel

  • Google (Organic)$32,480
  • Newsletter$21,960
  • ChatGPT$12,730
  • X (Twitter)$8,120

Live in two minutes

One deferred script tag, about 2 KB gzipped, works with any site or framework. Single-page apps are tracked automatically, and Calmstats checks your install so you know it is counting.

One script

Before </head>

<script defer
  data-website-id="YOUR-SITE-ID"
  src="https://calmstats.com/script.js"></script>

2 KB · no cookies · works with any site

Connects to

Payments land on the visit that earned them.

  • PolarSubscriptions to the visit.
  • StripeCheckout, links, renewals.
  • WhopMemberships per visitor.
  • ShopifyOrders, script included.
  • Next.js proxyAI crawlers with no JS.

Start free, pay as your traffic grows

Free covers one site's traffic overview. Paid plans add revenue attribution and every report. Change or cancel anytime.

Monthly eventsUp to 10,000
10K100K1M10M+

2 months free when billed yearly

Free

Traffic overview for one site

$0$0/month
  • Monthly events: 5K
  • Websites: 1
  • Team seats: 1
  • Data retention: 6 months
  • Traffic overview
  • Revenue attribution: Totals only
  • Goals, funnels and journeys
  • Visitors and real-time
  • Alerts, sharing and export
  • REST API
  • AI Traffic
  • Social mentions
  • Google Search Console

Starter

See which traffic makes money

$9$9/month
  • Monthly events: 10K
  • Websites: 3
  • Team seats: 2
  • Data retention: 3 years
  • Traffic overview
  • Revenue attribution
  • Goals, funnels and journeys
  • Visitors and real-time
  • Alerts, sharing and export
  • REST API
  • AI Traffic
  • Social mentions
  • Google Search Console: Keywords and pages

Growth

Most popular

Plus AI traffic, social mentions and more sites

$19$19/month

50,000 AI crawler hits a month

  • Monthly events: 10K
  • Websites: 30
  • Team seats: 10
  • Data retention: 5 years
  • Traffic overview
  • Revenue attribution
  • Goals, funnels and journeys
  • Visitors and real-time
  • Alerts, sharing and export
  • REST API
  • AI Traffic: Up to tier allowance
  • Social mentions
  • Google Search Console: Plus revenue per keyword and opportunities

Questions, answered

Find out which traffic pays

Start on the free plan, add one script tag and see your first visits in minutes. No card needed.

Start free